The biggest scam no one talks about.

The Quiet Crisis

India’s middle class is struggling — but it doesn’t look like it. Behind stable lives lies silent financial stress.

In 10 years

Salaries Stuck, Prices Soar

– Income (₹5L–₹1Cr): Up just 0.4% CAGR – Food prices: ↑ 80% – Purchasing power: ↓ nearly half

This isn’t collapse. It’s a well-dressed decline.

The Well-Dressed Decline

Still flying. Still upgrading phones. Still paying EMIs. But skipping savings. Delaying health. Doing mental math at checkout.

Lifestyle hasn’t changed — but how we pay has.

Living on Credit

As salaries stagnate, credit cards and loans fill the gap. Debt is up. Savings are down.

Rich scale up with investments.

No Support. Just Pressure.

Poor get welfare. The middle class? Just absorbs the shock. No bailouts. No voice.

We’re squeezed from both sides

What People Are Saying

“It’s our fault for staying silent.” “This treadmill is speeding up and our shoes are wearing out.” “We look fine. But we’re not.”

Aspirations are rising. But they’re funded by debt, not income.

India’s middle class is growing in number, but shrinking in financial security. Behind the smartphones, EMIs, and flight tickets is a reality of: – Shrinking savings – Soaring credit – Silent stress

👀 It's time we talk about the invisible pressure.